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Established in1983, Swatch watches are considered to be one among the affordably priced, high-quality Swiss watches. Among our online Swatch collection, you’ll find the Swatch Originals, Swatch Irony (the metal variations), Swatch Skin (Guinness World Book of Records called it the world’s thinnest plastic watch) and Beat and Bijoux. Among Swatch chronograph watches, the Skin Chronograph rules the roost. The automatic watch collection look amazingly classic and elegant, offers reliability and durability at an affordable cost. Among the bestselling Swatch watches, Swatch Irony tops the list; followed by the Swatch Skin, the digital Beat, the limited edition Luxury Collection and the Specials. Our versatile collection of the Swatch range are among the lowest prices possible.